Sample intro of sixty words at most. It states the problem, the number of items, and what the reader gets.
| # | Mistake | What it costs |
|---|---|---|
| 1 | Pricing off last year's costs | Sample: 3 margin points a year |
| 2 | Discounting to win the job | Sample: a quarter of every discount |
| 3 | One markup for every job type | Sample: thin jobs hide in the average |
| 4 | Quoting without a break-even labor rate | Sample: every job runs at a loss |
| 5 | Never raising prices on repeat customers | Sample: years of flat revenue per customer |
Mistake 1 of 5
Sample text. Your price sheet has not changed since before the last round of material and labor increases, and nobody can say when it was last checked against actual job costs.
Sample quote from a real call, kept to two or three sentences, role only.
From a real call, role only.
Mistake 2 of 5
Sample text. Discounts are approved on the spot by whoever is in the room, and nobody tracks how many jobs closed at a lower price.
Sample quote from a real call, kept to two or three sentences, role only.
From a real call, role only.
Mistake 3 of 5
Sample text. Every quote uses the same markup, and gross margin is only reported for the whole company.
Mistake 4 of 5
Sample text. The hourly rate on the quote is the wage plus a guess, with no allowance for burden, vehicles, and overhead.
Mistake 5 of 5
Sample text. Your longest-standing customers pay the lowest rates on your books.
Answer each question yes or no. Count your yes answers.
4 or 5 yes: Sample band text for a healthy result.
2 or 3 yes: Sample band text for a mixed result.
0 or 1 yes: Sample band text for a serious result. Take the free diagnostic.
Sample pick of which item to fix first, and why, in two sentences.
Sample answer. Check quoted margin against actual margin every quarter, and rebuild the price sheet at least once a year.
Sample answer. It depends on the trade, so measure job-level margin first and set the target from your own numbers.
Sample answer. Give notice, give a short reason, and start with the accounts that pay the least.
Stuart Trier is the Founder and CEO of Clear Results. Over the past 20 years, Stuart has built, bought, and sold 11 companies across the home service, healthcare, and marketing industries. He built his first company from startup to $8M in revenue in 3 years before a successful exit, then built a chain of 28 healthcare clinics and sold the business to a publicly traded company. Following that acquisition, Stuart spent 3 years working alongside the CEO, helping lead the organization through a take-private transaction before participating in a nine-figure exit to a Fortune 10 company. Today, he's the lead investor behind an electrical services platform operating across 3 U.S. states, and has worked directly with owners through 1,800+ strategic advisory sessions.
view on linkedinSample card excerpt of about 120 characters for the collection grid, placeholder text only.
Sample card excerpt of about 120 characters for the collection grid, placeholder text only.
