Case Studies

Every case study here started as a coaching call — an owner stuck on something, us figuring out what was actually wrong, and what it took to get unstuck.
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Team Engine

How an Automated Hiring Funnel Stopped a $300,000 Turnover Leak

A home service company was spending $42,000 a year on hiring ads and still losing an estimated $300,000 annually to turnover. An automated applicant funnel, built around a knockout sequence and an integrity test, cut daily hiring admin down to 30 minutes and let the owner hand the job to someone who'd actually keep up with it.

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Operations Engine

How One Schedule Change Cut Direct Labor Costs From 15.8% to 11.6%

A foundation repair company cut its direct labor cost from 15.8% to 11.6%, a 4.2-point drop, by changing how it scheduled jobs and when its crews loaded their trucks. Neither change cost a dollar, and neither one involved hiring anyone new. Reid just moved a 15-minute chore to a different point in the day.

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Visibility

How a Foundation Company Cut Its Google Ads Budget by $20K and Still Doubled January Revenue

A foundation repair company cut its Google Ads budget by $20,000 a month, moved the money to Angi, Yelp, and Facebook, and watched its revenue go from $215,000 to $522,000. The agency had been saying to spend more. Someone finally did the math instead.

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Visibility

How Accrual Accounting Revealed $120K in Hidden Profit for a $2.4M Waterproofing Contractor

A $2.4M waterproofing contractor thought he was losing money every winter. He wasn't. The books were lying to him.

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Profit Engine

How an $8M Waterproofing Company Went from a $300K Loss to 16.6% Profit

A foundation repair and waterproofing company was generating $8M in sales and losing money. The problem wasn't the market or the overhead. It was a flat commission plan that made discounting free.

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Direction

The $10,000 Hour Owner Trap: Why Owners Still Answer for Garbage Day

Callum was scaling his engineering consulting firm toward $25 million, yet his employees still texted him about garbage pickup. We call this the $10,000 hour, an owner spending his highest-value time on his lowest-value work. The fix started with redefining what the owner's job actually is, then hiring one person built to protect that hour.

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Direction

When the Business Dies With You: Fixing the Owner Dependency Trap in Home Service

A custom home builder was planning $30 million in revenue for next year, with a full pipeline and a new subdivision weeks from breaking ground. Then one question reframed everything: what happens to the business — and to your investors' money — if you die tomorrow and you're the only one holding the license?

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Direction

How to Know If Your Home Service Business Has Outgrown You

The Firefighter Ceiling: Why Hitting $1M on Pure Hustle Is a Win — and Why It’s Also the Trap

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Visibility

Why a $1.3M Home Service Business Still Pays Its Owner $40,000

For a home service business, a healthy-looking net profit margin and an empty bank account can both be true at once, usually because loan principal payments never show up on the P&L as expenses, even though the cash still leaves the account every month. That's the blind spot behind a $1.3 million foundation repair and waterproofing company whose owner paid himself $35,000 to $40,000 last year, less than some of his own crew.

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Visibility

You Can Die in a Lake That Averages Two Feet Deep

A foundation and waterproofing company was selling $338,000 a month while its crews produced $160,000. Nobody had connected those two numbers until someone pulled up a Builder Prime report and realized that the business had never tracked what a single job actually cost to complete.

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Profit Engine

How Equity Landed the Hire That Cash Alone Couldn't

A growth-stage business found the person who could change its trajectory, someone capable of closing multi-year, multi-million-dollar contracts. The real question was how to structure the offer so paying for that kind of talent wouldn't strain payroll before a single deal closed. The fix came down to rethinking how the value was delivered, not finding more cash to offer.

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Profit Engine

Your Business Is Printing Money. So Why Is Your Accountant Failing You?

Six figures in unnecessary tax. A mortgage denial. A business partner frozen by a 5% margin from a trucking company he hasn't run in years. When the operation works, and the structure doesn't, the business wins, and the owner loses.

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Profit Engine

Your Home Service Business Is Up $400K. So Why Does It Feel Like You're Losing?

Six crews, $100K a week in production capacity, and not enough sold work to fill the schedule: a foundation repair contractor finds out what scaling ahead of your systems really costs.

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Profit Engine

What Is Your Home Service Business Worth? The Valuation Math Most Contractors Never See

The Growth Trap: Why a Plumbing and Foundation Repair Contractor Pacing for $2M Is Still Leaving Millions on the Table

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Profit Engine

Before You Hire Another Crew: The Production Bonus System That Unlocks $10,000 to $30,000/Month in Hidden Capacity

You're about to hire another crew. That's probably the wrong move. Most home service businesses at $1M to $5M are not constrained by demand - they're constrained by how inefficiently they use the crews they already have.

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Team Engine

How to Build a Sales Team for a Home Service Business Without the Margin Bleed

In home service sales, likability and estimating accuracy are separate skills, and hiring for one doesn't guarantee the other. A concrete leveling and foundation repair company kept discovering the difference the expensive way until it built a hiring filter that tested for both.

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Team Engine

Is Your Home Service Business Structurally Ready for a Million-Dollar Contract?

The Growth Trap: Why Winning a Massive Commercial Contract Can Break an Unprepared Trade Business

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Team Engine

When Your Best Foreman Quits: How to Build a Home Service Business That Promotes Instead of Panics

Your foreman just quit. The real problem isn't that he left — it's that you had no one ready. CEO Stuart Trier explains the Path of Progress system that ends the hire-train-lose cycle for good.

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Operations Engine

How to Set Client Communication Boundaries Before They Text You at 1 A.M.

A remodeling contractor's client texted him at 1 a.m. over a set of freshly refinished floors, the latest in a pattern of boundary violations his business had no system to prevent. Building a documented client policy, alongside a fixture-by-fixture pricing calculator, showed him where his responsibility ended and where his margin had been quietly leaking.

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