Finding Customers
5 min
By
Stuart Trier

SAMPLE - 3 Hacks To Book More Jobs This Month

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The 3 at a glance

#HackWhat it costs
1Call back every missed lead within five minutesSample: $9,000 a month in missed leads
2Ask for a review and a referral the day the job endsSample: 60 warm referrals a month unasked
3Win back customers from the last 24 monthsSample: 300 past customers gone quiet

Hack 1 of 3

Call back every missed lead within five minutes

What it costs: Sample: 20 missed leads a month at $450 a job is $9,000 that goes to the next company on the search page.

How to spot it

Sample text. Missed calls go to voicemail and get returned the next morning, if at all.

What to do

  1. Send every missed call an automatic text that promises a call back within five minutes.
  2. Assign one person to own the callback list each day.
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From a real call, role only.

Go deeper: sample linked playbook

Hack 2 of 3

Ask for a review and a referral the day the job ends

What it costs: Sample: a crew that finishes 60 jobs a month and asks on none leaves 60 warm introductions on the table.

How to spot it

Sample text. Your last ten five-star customers were never asked for a referral.

What to do

  1. Text a review link before the crew leaves the driveway.
  2. Offer a set thank-you for every referral that books.

Hack 3 of 3

Win back customers from the last 24 months

What it costs: Sample: 300 past customers who hear nothing for two years hire someone else the next time something breaks.

How to spot it

Sample text. Your customer list sits in the software, and nobody has emailed it since the job closed.

What to do

  1. Export every customer whose last job was 12 to 24 months ago.
  2. Send one maintenance offer with a booking link this week.

Score yourself

Answer each question yes or no. Count your yes answers.

  1. Does every missed call get a callback within five minutes?
  2. Do you ask for a review and a referral on the day the job ends?
  3. Have you contacted customers from the last 24 months this quarter?

3 yes: Sample band text for a healthy result.

2 yes: Sample band text for a mixed result.

0 or 1 yes: Sample band text for a serious result. Take the free diagnostic.

Start here

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Frequently asked questions

1. How fast should a home service company return a missed call?

Sample answer. Within five minutes, because the caller is usually already calling the next company on the list.

2. When is the best time to ask for a review?

Sample answer. On the day the job ends, while the customer is looking at the finished work.

3. How do I get past customers to book again?

Sample answer. Send one specific offer with a booking link to everyone whose last job was 12 to 24 months ago.

Stuart Trier

Clear Results

Stuart Trier is the Founder and CEO of Clear Results. Over the past 20 years, Stuart has built, bought, and sold 11 companies across the home service, healthcare, and marketing industries. He built his first company from startup to $8M in revenue in 3 years before a successful exit, then built a chain of 28 healthcare clinics and sold the business to a publicly traded company. Following that acquisition, Stuart spent 3 years working alongside the CEO, helping lead the organization through a take-private transaction before participating in a nine-figure exit to a Fortune 10 company. Today, he's the lead investor behind an electrical services platform operating across 3 U.S. states, and has worked directly with owners through 1,800+ strategic advisory sessions.

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