Profit & Cash Flow
10 min
By
Stuart Trier

5 Reasons a Profitable Month Still Leaves You Short on Cash

A Clear Results client, a concrete contractor, closed January with $134,000 of profit and $17,000 less cash. This guide covers 5 causes of that split (unpaid invoices, loan principal, taxes and draws, slow financed sales, early material buys) and how Clear Results helps fix each one.

A Clear Results client, a concrete contractor, closed January with $134,000 of profit and $17,000 less cash in the bank. Profit measures what a business earned; cash measures what reached the bank. These splits come from 5 recurring causes, and Clear Results installs a system for each.

5 reasons a profitable business is short on cash, at a glance

#ReasonThe system Clear Results installs
1Unpaid invoices tie up the profitA weekly receivables aging report and a bill-on-completion rule
2Loan principal never appears on the P&LA monthly debt line that converts profit into cash
3Taxes and draws leave the bank with no P&L expenseA free-cash line that counts draws, loan payments, and tax
4Financed sales pay out weeks laterCollected cash tracked weekly, with a cash-neutral sales target
5Bulk material orders use up cash before jobs payA pre-buy cash check and a standby bank line

Reason 1 of 5

Unpaid invoices turn a profitable month into a cash shortage

Cash impact: At month-end, one government customer still owed the client $120,000 for January's work, and the client's bank balance was $17,000 lower.

A business records revenue when it finishes the work, and it gets the cash when the customer pays. When one customer accounts for most of a month's revenue, the bank balance depends on when that customer pays. Stuart Trier of Clear Results put it to the owner in one line: "You made the money, but you hadn't collected at all."

Look at receivables first when profit is up and cash is down

If the books show a profit and the bank balance still fell, compare receivables on this month's balance sheet with last month's. A jump there is the first thing to rule out.

How to collect unpaid invoices faster

Clear Results helps the owner in 4 steps:

  1. Goes through the monthly cash flow statement with the owner, line by line, until every dollar of profit shows up as receivables, retirement contributions, tax payments, or cash. Stuart traced the $17,000 drop to the government customer's unpaid $120,000. That payment was due in the first 3 weeks of February.
  2. Clear Results writes a billing rule with the owner. Under it, the team sends each invoice the day a job closes, reminds the customer ahead of the due date, and follows up on overdue invoices.
  3. Clear Results builds an aging report that groups unpaid invoices by age, and the owner reviews it every week. Past 90 days, the odds of collecting fall below 30%, compared with nearly 100% at 30 to 60 days.
  4. Tracks net working capital days: the days between paying for the work and collecting for it. An electrical contractor that cut 7.8 of those days released $478,000.

One more catch from the same review: a monthly depreciation entry looked too high for the equipment the business owns, and Stuart told the owner to take that question to the accountant.

Go deeper: how 7.8 days of net working capital released $478,000

Reason 2 of 5

How to account for loan principal payments in your cash flow

Cash impact: Our waterproofing client paid about $5,700 a month on four truck loans. The principal part of those payments never appeared on its P&L.

Each payment on those loans covers interest and principal. Interest is an expense on the P&L. Principal only pays down the loan balance and never reduces profit, so a business can post a healthy profit while its bank balance keeps dropping.

Finding loan principal in a cash drop

Add up every loan and vehicle payment for a month, then subtract the total from profit. If the result is close to the change in cash, principal is the cause.

A monthly debt line that turns profit into cash

Clear Results helps the owner in 4 steps:

  1. Lists each loan, truck, and equipment payment and totals them into one monthly debt line.
  2. Gives the owner one rule to remember: profit minus the debt line equals the cash the business produced.
  3. Reviews each month's cash statement with the owner to confirm the accountant recorded every payment. In one review, 2 February truck payments were missing, so the real cash position was worse than the page showed.
  4. Adds the debt line to the monthly profit-to-cash bridge described below.
So when you see 30k in profit, you'll know it's going to be 24 in cash.

Stuart Trier, Clear Results, coaching the waterproofing client's owner.

Go deeper: how loan principal hides on a profit and loss statement

Reason 3 of 5

How to count taxes and owner draws before calling profit spendable cash

Cash impact: At a Clear Results crawl space client, the owner counted $165,000 of working cash. After the owner's planned draw and $25,000 of truck payments, $126,000 remained.

The business pays estimated taxes and owner draws out of its bank account. Neither shows as an expense on the P&L. The owner also owes tax on the full profit, including the portion already used for vehicle payments and equipment loans. Stuart told the crawl space owner exactly that: he was paying tax on money he never saw in the account.

Checking taxes and draws against profit

Profit is positive, and the account is thin, but no expense on the P&L explains the drop. Add up the quarter's owner draws, estimated tax payments, and loan payments, then compare the sum with the quarter's profit.

How to plan for taxes and owner draws

Clear Results helps the owner in 3 steps:

  1. Builds a free-cash line each month: working cash, minus the planned owner draw, minus loan and truck payments, minus the tax set-aside.
  2. Has the owner send the year-end profit to the accountant the day the books close, so the tax bill is known months before it is due (Stuart does the same with his own books).
  3. Has the owner fund a cash reserve first, with anything beyond it going to debt paydown or acquisitions.

That free-cash line used an estimate. The owner had already taken $50,000 out for tax prepayments, and the final tax bill could not be known until August's books closed.

Go deeper: why your P&L overstates the cash you can spend

Reason 4 of 5

Financed sales and small deposits delay cash by weeks

Cash impact: A Clear Results crawl space and foundation repair client produced a record $370,000 of work in one month and still lost cash. Customers paid weeks after the business had paid for the leads and crews.

Financed jobs pay slowly. First, the business pays for the lead. The appointment comes 3 to 5 days later, and when the customer says yes, they put down a 10% deposit. Then the job waits up to 3 weeks for financing approval and about 8 more for the install, and only after that does the balance arrive. At this client the cash came in roughly 9 weeks after the costs went out, with about half the jobs adding a 5-day bank delay on top. One summer week, the business collected just $4,000 and still had to cover that week's expenses.

Each added sale means paying for another lead and another crew weeks before the money comes back.

Cash collected trails production when jobs are financed

Is the cash you collect keeping up with the work you produce? At this client, the answer was no. Lining up a month's cash collected with sales and production showed why. In a month when the business collected under 50% of what it produced, its cash went negative.

A cash-neutral sales target for financed jobs

Clear Results helps the owner in 4 steps:

  1. Adds collected cash to the weekly scorecard next to sales and production, so the owner sees how fast cash arrives.
  2. Clear Results builds a cash-neutral sales target from the monthly costs and the share of each sale collected up front. Put $125,000 of expenses and $13,000 of asset payments into that model, and a business collecting 50% up front breaks even at about $276,000 in sales.
  3. Next, the owner sets the advertising budget as a percentage of the average of sales and production. That keeps ad spend in step with the cash coming in.
  4. Plans supplier payments 2, 3, and 4 weeks out, and has the owner ask suppliers to extend terms as volume grows.

That target is a simple model Stuart built (a fixed 50% collection rate and 1 month's cost base). The weekly collected-cash figure replaces it as real data comes in.

Business can only grow as fast as the cash flow will allow.

Stuart Trier, Clear Results, to the client's leadership team.

Reason 5 of 5

Bulk material orders can use up your cash before the jobs pay

Cash impact: In December, our foundation repair client planned a $100,000 materials order. After the order and payroll, the client would have $70,000 left of the $170,000 it had.

A business that buys material for future jobs pays for it weeks before those jobs pay. On the day of the purchase, the bank balance drops. Stuart showed one crawl space owner how this works on the balance sheet. Growing receivables and growing inventory both take cash out of the business, and unpaid supplier bills (accounts payable) offset part of it.

Linking a cash drop to a material order

Your bank balance falls right after a large purchase order, and the jobs that order supplies are still weeks from paying.

A pre-buy cash check for large material orders

Clear Results helps the owner in 4 steps:

  1. Sets up a pre-buy check for any large order. Does the order supply work already sold, or is it a new order? Is the full amount needed now? What will the cash balance be after payroll?
  2. Maps the cash that arrives before the next payroll. For this client, that was $82,000 of receivables due within 2 weeks, plus 2 more weeks of commissions and production cash. Together they would bring cash back to about $150,000.
  3. Counts supplier discounts and credits in the plan. The owner had already cut this order by 20% by routing commercial projects through the supplier, and a supplier credit followed.
  4. Has the owner arrange a standby bank line (about $50,000 in this case) before the business needs it.

Stuart asked these questions after the owner had decided on the order, so the recovery to $150,000 depends on the $82,000 arriving on time.

3 types of cash shortage in a profitable business, and the system for each

Across the 5 reasons, the same 3 types recur: cash earned but not collected, cash spent without touching profit, and a shortage seen too late to act on. Clear Results installs one system for each type, and the table shows which reasons belong to which type.

TypeReasonsWhat the owner seesThe system Clear Results installs
Earned but not collected1 and 4Receivables rise while the bank balance fallsNet working capital days tracked weekly, a billing rule, and collected cash on the scorecard
Spent but never on the P&L2, 3, and 5Cash falls after loan payments, taxes, draws, or inventory buys that never show as expensesA monthly bridge from profit to cash
Seen too lateAll 5The owner finds out when payroll or a supplier bill comes dueA true cash balance on the weekly scorecard, a 1-month reserve floor, and a standby bank line

Cash that is earned but not collected

In reasons 1 and 4, the business books revenue before the cash arrives. Net working capital days measure the time from paying costs to getting paid. Clear Results builds the billing rule and aging report (reason 1) and the collected-cash line (reason 4) to shorten it.

The electrical contractor from reason 1 had $200 in the bank the week a $10,600 payroll bounced. The audit that followed showed where $478,000 of cash was stuck.

Cash that is spent but never on the P&L

Principal, taxes, owner draws, and inventory all come out of cash, and none of them appears as an expense. Each month, Clear Results puts all 4 on one page: the month's profit, minus those 4 items, equals the month's cash result. The owner compares that figure with the actual change in the bank balance and takes any remaining difference to the accountant as a question.

In the crawl space example, working cash fell from $165,000 to $126,000 after the draw and truck payments. A planned inventory build for growth would take about $20,000 more.

Cash shortages the owner sees too late

In all 5 reasons, the owner finds out late, when payroll or a supplier bill comes due. Home service coaching engagements typically review profit monthly. On the weekly scorecard, Clear Results adds a true cash balance, so the owner sees a drop in the week it starts.

The second part is the reserve: the owner holds back cash before spending the rest, with a standby bank line of about $50,000 as backup.

Check which causes of a cash shortage apply to you

Answer each question yes or no, then count your yes answers.

  1. Does any single customer owe you more than a month of profit?
  2. Do you pay loan or vehicle principal that you have never added up as one monthly figure?
  3. Do you learn your tax bill after the year closes?
  4. Do you pay your costs more than 4 weeks before the cash from that sale arrives?
  5. Do you buy materials in bulk before the jobs they supply have paid?
  6. Does your weekly report leave out the bank balance?

0 to 1 yes: Profit and cash probably rise and fall together. Even so, a weekly cash balance would show a change early.

2 to 3 yes: Start with the reasons you ticked and use the system described under each. After that, the monthly profit-to-cash bridge shows what principal, taxes, draws, and inventory take out of cash.

4 or more yes: Profit is reaching your bank account slowly. Take the Value Gap Scorecard to see which constraint to address first.

Start with the aging report and the loan list this week

This week, pull the receivables aging report plus a list of every loan and vehicle payment. Next month, build the profit-to-cash bridge for the month just closed and compare it with the bank balance.

After that, put the bank balance on the weekly scorecard and start funding the reserve. One rule for the order: when one customer owes a large balance, reason 1 comes first. Otherwise, begin with reason 2.

Frequently asked questions

Which reason is draining the bank account of a profitable business?

Compare 3 months of profit with the change in cash over the same 3 months. Then subtract these items, in this order: the increase in receivables, principal payments, draws and estimated taxes, and inventory growth. Start with receivables, because the aging report confirms them on one sheet. Whatever is left usually comes from timing in the sales cycle, such as financing approvals and deposits. The January example from reason 1 shows the method. Profit was $134,000, and cash fell $17,000, which left $151,000 to explain. The $120,000 in receivables plus $34,000 of retirement contributions covered it, give or take a few thousand dollars of smaller items.

How much cash reserve does a home service business need?

At Clear Results, the minimum is 1 month of operating expenses. Two months is best practice, Stuart says, and 3 months is fully cashed up, because that much cash lets an owner buy a discounted truck from a seller in a hurry. The reserve also has to grow with the business: a $10,000 to $15,000 swing is easy to absorb at one size, and a $50,000 to $100,000 swing needs a larger reserve.

Why hold a standby bank line you never plan to use?

A bank line covers gaps in cash timing, and the owner should never need to draw on it. Stuart asked one owner to arrange about $50,000, because holding a line costs about 7% a year. An advance quoted at 18% and repaid in about 4 months works out to roughly 54% a year, so a standby line spares the owner that cost.

Does home service coaching cover cash flow?

Yes. Where a typical home service coaching program checks in once a month, Stuart starts from the owner's own cash statements and reads them one line at a time. One review found 2 truck payments from February that the accountant had left out.

Stuart Trier

Clear Results

Stuart Trier is the Founder and CEO of Clear Results. Over the past 20 years, Stuart has built, bought, and sold 11 companies across the home service, healthcare, and marketing industries. He built his first company from startup to $8M in revenue in 3 years before a successful exit, then built a chain of 28 healthcare clinics and sold the business to a publicly traded company. Following that acquisition, Stuart spent 3 years working alongside the CEO, helping lead the organization through a take-private transaction before participating in a nine-figure exit to a Fortune 10 company. Today, he's the lead investor behind an electrical services platform operating across 3 U.S. states, and has worked directly with owners through 1,800+ strategic advisory sessions.

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