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How to Build a Lead Follow-Up List for a Second Caller
A CRM that logs a lead only after an appointment is booked hides every inquiry nobody has contacted yet. At one basement waterproofing company, the report showed roughly 55 leads, all scheduled, and a second caller didn't have a list to call. A Lead Follow-Up stage ahead of Scheduled holds the uncontacted leads.
About 55 leads
in a 20-day report, all with a booked appointment
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